How to remove flickering created from normal maps on spinning items

Curious if anyone knows how to address this issue that's been bothering me for a while. How do you get rid of the flickering that is caused on spinning items that have a normal/bump map?

For example a wheel hub or tire that has a spinning animation. The flickering would be casued by the spinning and alternating back and forth of highlights and shadows caused from the normal layer.

Of course you could get rid of the normal layer but then you would have to get rid of any bump detail.

I'm flummoxed. Any help greatly appreciated.
 
Can you share an image. I have used bumps maps on many tires with grooves and never had flickering. So not sure what kind of bumps you have. So hard to say without seeing the issue.
 
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